EXPAND YOUR PALATE: SOCIAL MEDIA AND DIGITAL MARKETING STRATEGIES FOR FOOD BUSINESSES
Online content about food, cooking and dining out is burgeoning and you need to be digitally-savvy in communicating and promoting your venture. More and more, people are checking into restaurants digitally, following specials or the whereabouts of food trucks via Twitter, and checking blogs and websites for recipes and reviews.
Having a strong and effective online presence is essential and, in this workshop, you’ll learn how to harness the power of social media and digital marketing to grow your food business—be it a food truck, a market stall or a restaurant. We’ll equip you with the knowledge you need to seize the opportunities and avoid the pitfalls.
In this six-hour workshop, you will learn:
the fundamentals of social media in the food sector—social platforms, content production, topic research
how to create a social media strategy—how to choose channels, build your profiles, attract and grow your audience, and assess results
insights and key best practices of various social media channels—Facebook, Twitter, Instagram, Pinterest and Youtube
hands-on photography teaching you the techniques you need for staging your food to maximize visual appeal
This workshop is aimed at owners and employees (street traders, catering, food startups, restaurants) wanting to build a social media following and use digital marketing to grow their customer base and increase loyalty.
Preparation: None. If desired, students can submit their own websites as examples to be used during the course by emailing them to the instructor a week ahead.
What to Bring
Early Bird Tickets: $347
Regular Tickets: $447
ABOUT THE INSTRUCTOR:
The Publicist Group
The Publicist Group is a collective of digital strategists, event planners, marketers, creative geniuses, social media gurus, and publicists. We don’t follow trends; we are trendsetters. Staying in tune with current events around the globe, the TPG team identifies shifts in the marketplace and has expertise in creating relevant, newsworthy, and impactful program that leave a lasting impression.
Spark Sessions combines marketing and branding strategy with learning and education to provide conferences and workshops that elevate the digital media community. Through Spark Sessions, objectives are met, relationships are formed, and brilliant content is created.
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